Stefan Bucher

Stefan Bucher is a great inspiration. It was interesting to see the passion he has for art. My favorite part was listening about how young he was when he started designing and actually making money. He was fifteen when we would draw ads for businesses and they liked it. They would pay him and he would use the money to buy more supplies. He loved making art and he still does. Even when he does the daily monster he tries not to plan it and just let his mind create something new each starting with a splash of ink. At the end we even received a poster with monsters that glows in the dark.

Digital Comps

These are our digital comps for now. We just want everyone to know we will be taking our own photographs for the final ads. These are just images we found to show our idea and basic composition. We are actually going to go out and take the actual pictures we are going to use this week.
Also the bathroom stall idea is missing the sayings for now. We are trying to think of funny things to put n the post-its!

Casting Call!

Moday 12pm-3pm

Tuesday 8:30am-10:30am

If anyone is interested in coming to a casting call for the office Outreach and Recruitment you can come next week on Nov 17th and Nov 18.

They will keep your photos and sample video to pick people for CSUN publications. This will be volunteer but it is pretty cool to be in the publications. 

If you have any question let me know.

I am going to explain some of the ideas we have so you understand the sketches a little.

1. The first thumbnail is a concept that will use different situations where a post it would be needed. The drawing shows someone leaving a message right on the desk.

2. This uses some sort of a poem that shows the different types of post its there is. Each post says something like one post it, two post it, red post it, green post, etc.

3. The third thumbnail is a wall with a big post it on it so that graffiti can go on the post it. Its like a no vandalism kind of thing. 

4. The third one is a bathroom stall that has random sayings on them like stalls usually have.

5. This is just a post-it with a really random quote. Its just amusing.

6. This one is a street light that has a post it with the street name. We are just using that post it in exaggerated ways.

7. This one is a funny one that covers up a bald head with post its. So its ways you can use post its as a solution.

8. This is a pirate with a post it patch. 

9. This thumbnail shows the evolution and the post it is the newest one. It starts with a rock.

10. This is an american flag made up of post its.

11. This is post its being used as censored bars.

12. This drawing shows a refrigerator that has items and how old they are since post its are a way to organize ourselves. 

13. This is a jewelry box with a ring and a post it that says "marry me" because post its are a way to share messages. 

14. This is just taking a part of a face and drawing in what it is covering with a funny face. In this case it is the mouth.

15. The drawing shows an entertainment center and the TV is missing. In its place there is an IOU note on a post it.

Reference Board

This is the style we are aiming for is something cheerful like this.

Post-It!

Daniel and I decided to do our advertising campaign on Post-It notes.

History:

In 1968 Spencer Silver, who worked with 3M, invented a reusable pressure sensitive adhesive. He promoted his invention but it was not very successful. A colleague of his, Art Fry, w

ould get frustrated because his bookmark would fall out of his hymnal (he was part of a church choir). He started using the adhesive to place his bookmarks in his hymnal. He then 

developed the idea and 3M launched the product. By 1980 it was sold nationwide and then spread to Canada and Europe.

Audience: 

Our primary target audience is college students. We feel most peo

ple to use them is office staff or students. We want to make the campaign fun and appeal to the students.

Competition: 

In general

 we think it is index cards or memo pads. Also just the store brand "sticky notes" people can buy at staples or other office supplies stores. 

Strategy: 

Our strategy is to use post it notes in exaggerated ways. We will be showing situations in which a post-it would be needed but not show the actual post-it and the tagline will be something like "Need a Post-it"

Our ads will be bright and cheery.

Thumbnails

So for my sketches below I decided to do the Matador Bookstore since it isnt that great of a website. Sorry my sketches didn't come out that great. I like the 1st and 2nd better because they seem more modern to me. The 2nd scrolls down on the products page and the first scrolls to the sides. If you have any questions feel free to ask.

Thumbnails

Good Designs

www.dove.com

This website is well-designed because it is user friendly and simple. It is easy to find information fast and it is very interactive. The colors are very calming and simple. It is also color coordinated depending on the products you choose.

www.hollisterco.com

This site is very easy to use. There is not a lot going on the page. It is very straightforward. This site is also interactive and it works very well. The design is great and completely reflects the same feel as going to the actual store. 

www.google.com

I use google and gmail all the time so I just had to use it. Google is just so user friendly becuase it is very simple. There isn't any advertisements crowding the home page like many sites have. It just has one navigation bar at the top that has all its features. It is very simple and the logo changes sometimes to reflect the season or what is going on with current events. It is only the logo that changed and catches your eye. 

Also now you can personalize you google page to give it a theme and you can choose what you want to see on your page so it really works for everyone.

Bad Designs

www.eHealthInsurance.com

This site just looks very boring. There is a lot of information everywhere but nothing that catches the eye. There is no hierarchy and I do not know how to start looking for information.

www.fafcu.org

This site I use because it is my bank. I always thought it was really boring and it isn't very user friendly. I always get confused on where to look to login because I can go to either the left bar or there is another button on the top. I usually go to the one at the top which is funny because I would think the login on the side stands out more. The layout needs more work and it just needs better colors to make it less boring or at least a very simple user friendly design.

Environmental

So here is what i worked on for the environmental. It looks very simple but if there is too much going on then it wont work well because it is meant to me seen from far away. I am thinking of choosing a different way to go so I will have more room to work with or maybe I can incorporate something else to the sign I have now to make it more interesting. Any thoughts will help.

Posters

My Sketches didn't come out as visible as I have hoped but I will just explain them.

The first has a border of the symbol I used in each of my logos and the logo is at the bottom. The main picture is just a scenic view of each place.

The second set has a scenic view with the symbol I have enlarged at the side of the poster.

The last one has a picture in the middle and the frame of that will be a pattern that reflects Guatemala and the colors they used a lot for their art.

Thumbnails

The Quetzal is a bird that represents Guatemala. It is very important in the country and it is even used on the country's flag. I used the idea of the Quetzal as part of my logo. For each city I used the same font. The font is bold but has culture to it. For the cities I just used things that represented each one. The famous mayan ruins are in tikal. Monterrico has beaches with black sand. Guatemala city is where most people live and has many tall buildings.






So my second set of thumbnails reflect the country mostly with the font that I used. It is playful but also exotic in a way. I used the same font for each one again. For Guatemala I played with the letter L and made it a feather which would once again represent the Quetzal. For Tikal I used a letter from the Mayan alphabet to replace the L. For Monterrico I used a palm tree to represent the letter T but I think that needs a bit of work to make it more simple. The last one i used the i to make a little sun that I will probably make yellow to stand out a bit. I used the sun because Guatemala city is where most of the life is in Guatemala.







For my last set i still wanted to used things that represent each city but I decided to do each one in a bit more stylized may. Monterrico which i kept using palm trees has a turtle in this one because the place is known for letting people help baby turtles go back into the sea. They let tourist do it a lot to help the turtles and it is a great experience. The font I used in all of them looks more handwritten and has a nice feel to it.



So these are my 3 sets for now. I am looking forward to your feedback!

:)

Oh yeah and I am still thinking about my tagline so far I only have "Bring the beauty to light"

Guatemala!!

So I couldn't decide which country I wanted to do. It was between Greece which I think is gorgeous and Guatemala which is where my Dad is from. I was mostly raised by my Mom so I grew up mostly by the Mexican culture and I haven't learned a lot about my other side. As much I though Greece is beautiful, I started researching Guatemala and it is so pretty there also and it has soo much to see. The more I learned the more excited I got about it so that is what I choose. I think it will be a great way to learn more about my culture. It was hard to choose 3 cities because I realized there is so much to see there. I finally choose

Tikal-mayan ruins
Guatemala City-the capital
Monterrico-the beach!

And the 3 words I would use to describe Guatemala is Resplendent, Mystical and Alluring!

Intro

Hi Everyone!!

My name is Leah Gudiel and I am a senior at CSUN. I am studying Graphic Arts and I have a minor in Psychology. I work on campus under Student Outreach and Recruitment as a Undergraduate Graphic Designer. I wanted to become a graphic designer because I always like making designs from birthday cards to posters for school projects. I like spending many hours and I had the patience. People always like what I made and couldn't believe the time I spent on it and one of my teachers told me I should look into Graphic Design. I looked into it and it seemed like something I would like to do because I like looking at all the designs that are made everywhere. After taking some art classes I enjoyed creating designs and I stuck with it.