The Quetzal is a bird that represents Guatemala. It is very important in the country and it is even used on the country's flag. I used the idea of the Quetzal as part of my logo. For each city I used the same font. The font is bold but has culture to it. For the cities I just used things that represented each one. The famous mayan ruins are in tikal. Monterrico has beaches with black sand. Guatemala city is where most people live and has many tall buildings.
So my second set of thumbnails reflect the country mostly with the font that I used. It is playful but also exotic in a way. I used the same font for each one again. For Guatemala I played with the letter L and made it a feather which would once again represent the Quetzal. For Tikal I used a letter from the Mayan alphabet to replace the L. For Monterrico I used a palm tree to represent the letter T but I think that needs a bit of work to make it more simple. The last one i used the i to make a little sun that I will probably make yellow to stand out a bit. I used the sun because Guatemala city is where most of the life is in Guatemala.
For my last set i still wanted to used things that represent each city but I decided to do each one in a bit more stylized may. Monterrico which i kept using palm trees has a turtle in this one because the place is known for letting people help baby turtles go back into the sea. They let tourist do it a lot to help the turtles and it is a great experience. The font I used in all of them looks more handwritten and has a nice feel to it.
So these are my 3 sets for now. I am looking forward to your feedback!
:)
Oh yeah and I am still thinking about my tagline so far I only have "Bring the beauty to light"
4 comments:
I think I like the second set better because they all seem like they go together. I understand that you want to use different symbols representing the different places, but right now, (and this is probably just because they're sketches) it seems like each one is really different. The second set all have the "flowy" type which ties them all together. That's my two cents. Good Job!
Amanda
P.S. Our countries are neighbors (Belize) so it's going to be interesting to see what we both come up with since they are really similar... I think. =]
I like the first and second sets because thoes look more fun. My fav. is the bird logo in the first set. I don't know what kind of place is it, but i get the feeling out of it. Good job!
MIKA
I like elements in your last example the best. I'm thinking keep it simple and organic. Handwritten type would help express the fun a tourist could have while visiting Guatemala.
warren-
great tagline.
second set works best. most unique and thought out. it feels organic and inviting. more personal and less harsh than your other two sets. perhaps integrate those descenders to help frame the logo better.
third set is possible, but i feel it is a simple and safe solution. guatamala city would need to rest on same baseline.
joe
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